I've just been trying out Google Latitude this week on my Android phone. I have also been using the Tweetmondo layer on Layar (see Augmented Reality Phone Tweeting), so I thought I'd do a quick comparison for anyone thinking of adding location services to their social media suite.
|Location||Default is "suburb" accuracy, I'm not too bothered if strangers can see what suburb I am in, and it only updates when the Tweetmondo layer is open. Locations are show on a map or augmented reality view||Location is scarily accurate, but only available to friends I have invited to view it. Once again this only updates while the Google maps application is running. Location is only shown over google maps (no AR)|
|Updates||Done in twitter after updating location on Tweetmondo layer in Layar, so have to use two separate apps||Done from within latitude as "shout outs", all integrated and easy to use|
|Following/Privacy||Just like twitter, you are visible to anyone who's looking!||Invite only, so more privacy but this makes it harder to find new friends|
After creating this table I'm starting to think that the title of this post is perhaps a little innacurate. Latitude and Tweetmondo compete in slightly different niches of the social media space so this is not really a "vs" situation. I see myself using both applications. I will still use Tweetmondo to interact with people I don't know (trust?) in my immediate vicinity, but those people I get to know and trust will eventually be promoted from a tweep to a latitude friend.
Feel free to leave a comment and let me know which of these apps you use, and how much you trust your tweeps and friends.